starting baby food

How to Start your Own Baby Food Business Part #7: Marketing & Promotion
Marketing is critical to the success of your baby food business. Here are some of the highpoints of the various marketing programs that we used during the initial launch of Sprouts Baby Food Inc. back in early 2006.
Public Relations Campaign
--Vehicle: Email press release; hand-deliver of media kits; phone calls to key targets.
--Media Kit: Cool box, birth announcement, press release, profiles, menus, etc.
--Goal: Awareness; Feature stories
--Target: Local newspapers (food editors, business editors), local TV, local radio.
Doctor Direct Mail Campaign
--Vehicle: Direct mail
--Letter, Brochure, Prescription pad w/ Sprouts info for patient
--Goal: Awareness; Get docs to refer patients to Sprouts
--Target: Pediatricians and Naturopaths
Midwife/Doula Awareness Campaign
--Vehicle: Email
--Goal: Awareness; Get midwives and doulas to refer patients to Sprouts
--Target: Area midwives and doulas.
Mommy Network Campaign
--Vehicle: Email
--Goal: Awareness; Drive people to our website; New orders
--Target: Area mommy lists/online communities on Yahoo Groups.
Baby Diaper Service Bundle
--Vehicle: Flyer inserted into diaper delivery service bundles
--Goal: Awareness; New orders
--Offer: 20% discount on initial order
--Target: Select zip codes; 500+ individuals
Poster/Flyer Campaign
--Vehicle: Posters, flyers, tear-sheets, etc.
--Goal: Awareness; New orders
--Offer: 20% discount on initial order
--Target: Area parks, playgrounds, community centers, birth centers, toy stores, libraries, and mommy hangouts.
Summer Festival Campaign
--Vehicle: Flyers & imprinted baby spoon give-a-way
--Goal: Awareness; New orders
--Offer: 20% discount on initial order
--Target: People with babies who attend the target summer events, street fairs, etc.
Launch Advertising Campaign
--Vehicle: Area Baby/Mommy/Parenting Magazines
--Quarter-page ad
--Goal: Awareness; New orders
--Offer: 20% discount on initial order
Make Your Own Baby Food Classes
--Vehicle: Classes offered at local grocery stores, in mommy groups, etc.
--Goal: Community Outreach; Awareness
--Offer: n/a
--Timeframe: Starting September
Website Subscriber Campaign
--Vehicle: Our own website
--Goal: Capture email addresses and general interest categories of people who visit our website so we can market to them in the future.
--Offer: Sign up for newsletter, promos, gift reminders, refer-a-friend, forward a page, etc.
Web Directory Advertising
--Vehicle: Google Adwords, Yellowpages.com; Superpages.com; etc.
--Goal: Drive people to our website
--Offer: n/a
--Timeframe: September
Farmer's Market Campaign
--Vehicle: Area farmer's markets
--Goal: Awareness; small single-unit sales during pre-launch period
Special Offers/Promotions
Baby Shower Gift Set
--Description: Special gift set for those wanting to give Sprouts as a shower gift.
--Package: Gift basket containing logo spoon, logo sippy-cup, logo shirt, mock food containers, and a gift certificate for X weeks of service.
--Price: $20 + cost of service
Pooper Parties
--Description: At home sales parties (ala Tupperware)
--Details:
oHostess orders party kit which contains 1oz samples of all products ' one kit per guest.
oHostess takes orders
oHostess gets free food, discounted service, etc. for subscriptions she secures.
Corporate Mommy Program
--Description: Discounted service for mommies at locally headquartered corporations. We will deliver their food to their office.
Register To Win
--Description: Sign up on our website to enter monthly drawing for one free month of baby food.
Photo Contest
--Description: Monthly contest. People email us photos of their little cutie eating or in a kitchen setting. Winner receives 12 4oz containers of baby food.
Customer Referral Program
--Description: A referral (someone who becomes a customer) earns free food in your next shipment.
Make Baby Food!
![]() Super Baby Food List Price: Sale Price: $13.57 You save: $6.38 (32%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionABSOLUTELY EVERYTHING you should know about feeding your baby and toddler from beginning solid foods through age three years. How and when to start your baby on solid foods, with detailed information on the best and safest high chair, spoons, bibs, and other feeding equipment. Which foods to introduce to your baby during each month of his first year, with details on proper food consistency, amount, and temperature. How much you can expect your baby to eat and drink during the months of her first year with information on her digestive system at each age. Interesting details on your baby's physical, emotional, intellectual, and psychological development as it applies to self-feeding and mealtimes; how you can increase your baby's or toddler's self-esteem and self-confidence during mealtimes. The age you can expect your baby to start finger feeding, drinking from a cup, eating table foods, and self-feeding with a spoon and fork. If you choose to make homemade baby food, this book will give you the knowledge and confidence to make your own healthy and safe homemade baby vegetables, fruits, cereals, meats, and other Super Baby Foods. Extensive information on food allergies; foods considered choking hazards; foods likely to cause digestive problems in young babies; and safety precautions to prevent burns and poisoning. Thousands of money-saving and time-saving child care and kitchen tips. How to make meals fun! Food decorating! Cute cake patterns! Toddler party snacks and favors! Many other entertaining ideas! More than 350 quick, easy, delicious, nutritious, and sometimes entertaining recipes for babies and toddlers, including imitation homemade recipes for: Pop Tarts, Grape Nuts and other breakfast cereals, instant breakfast drinks, hot chocolate mix, Shake-N-Bake, Pam, Fruit Roll-Ups, Stove-top Stuffing Mix, homemade vanilla extract, Hamburger Helper, and more. So much cheaper and healthier (no preservatives needed!) to make for your toddler and family! Recipes for homemade play dough, finger paints and brush paints, bubbles for blowing, and dozens more children's arts and crafts recipes and ideas. Ideas for Halloween, Christmas, Easter, birthday parties, and homemade toddler toys and gifts. All about nutrition and your baby, including nutrient tables of all major vitamins and minerals with convenient baby-sized portions to help you be sure that your baby is getting proper nourishment. How to save money by making homemade yogurt, fruit leather, and how to grow sprouts, fruit plants, and herbs in your kitchen for fun and food. Easy, economical recipes for homemade baby accessories, such as baby wipes, diaper cream, and many more. Baby-safe and environmentally-friendly recipes for household cleaning products, such as baby-safe drain cleaners, furniture polish, window cleaners, and more. These recipes cost only pennies to make and are so safe that most are actually edible!! Tips for removing crayon, spit-up, and urine stains from baby clothes, carpets, and furniture. This book is the most complete and well-researched baby food book on the market today. Even though it is 600 pages, it is cleverly designed for the busy parent to read only a small part each month as baby grows. Ruth Yaron cares deeply about what your baby is eating--so much so that her bestselling Super Baby Food is encyclopedic in both scope and size. Ounce for hefty ounce, this manual/cookbook/reference guide is worth its weight in formula, packed as it is with detailed information on homemade baby food, nutritional data, feeding schedules, cooking techniques, recipes, and other invaluable feeding tips. Yaron builds her compelling argument for making baby food at home on the simple premise that food profoundly impacts health, especially when an infant's developing digestive tract is involved. Parents will learn why babies should start out on rice porridge, bananas, avocados, and sweet potatoes before advancing to more difficult-to-digest foods such as wheat cereals and milk products. While Yaron's passionate stance and vegetarian bias may turn off some parents, others will be grateful for her strict attention to potentially harmful additives and chemicals. No matter what their eating philosophy, most parents will appreciate the economy and surprising ease of making baby food at home. This is not gourmet cooking; all you have to do is learn how to boil water and operate a blender. For veggies, simply steam some vegetable chunks and blend. For baby porridge, just grind some whole grains in a blender and boil. It's that simple. And when you're feeding your baby, simple is best. --Sumi Hahn Features
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Tags: baby, babyfood, baby_food, feeding, food, starting baby food at 3 months, starting baby food at 5 months, starting baby food business, starting baby food schedule, starting baby foods

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![Super Baby Food: Absolutely Everything You Should Know about Feeding Your Baby and Toddler from Starting Solid Foods to Age Three Years [SUPER BABY FOOD]](http://www.organicsnacks.info/media/images/i/51SVaDXEr1L._SL160_.jpg)
















