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How to start your own Baby Food Business Part # 4: Understand Your Market

Understanding your market is critical. As soon as possible, before starting his business, I encourage you to survey mothers in your area to learn about their values, buying habits, and rituals of infant feeding. An easy way to do it is to use an online survey tool (there are dozens out there) to create a poll. Then send an email to all mothers know, a warning aboard a local mom message, or send an email to an online Yahoo! Community groups that is aimed at parents.

Not only help learn about your target market, but will give you valuable information that can be used when talking about their business with the local media.

Here are some of the questions and response options that we used during the early years of the survey Sprouts Baby Food ago.

How old is your baby?

Which of the following best describes you?
Stay-at-home mom
Working Mother

If you are a working mother, what of the following best describes your day care?
n / a
home child care / Nanny
nursery
family member

Are you worried about food allergies?
Yes
No

It makes your baby has any food allergies?
Yes
No

FEEDING YOUR BABY

Did you breastfeed your baby?
Yes
No

How long did / do you give breastfeed your baby?
0-3 months
4-6 months
7-9 months
10-12 months
13-18 months
19-24 months
2 + years

What old was your baby when she started feeding him solid foods?
3 months
4 months
5 months
6 months
7 months
8 months
9 months
10 months
11 months
12 months
Seniors

Why When did you start your baby solid foods?
Councils Medical
Book tips
Expertise in website / web forum
Tips for family member
Another mom Tips
Baby seemed be ready
Other

Which of the following is most often the source of information for food and child care?
doctor
book
Website / Web Forum
family member
other mothers

Does your doctor give you enough information to help you confidence in decision-making power for your baby?
Yes
No

What is the most frustrating thing of the introduction of new foods your baby?

WHAT YOU FEED YOUR BABY

What best describes the most common foods to your baby?
Homemade baby food
The traditional store bought baby food (jar)
The organic food store bought baby (bottle)
Buy organic baby food store (frozen)
Mashed table foods
Handles baby food (such as flares)

Do you usually give your baby formula?
Yes
No
Never

Which of the following brands of baby food is what most often used (please check all that apply).
n / a 'I do not give my baby commercial baby food
Gerber Baby Food
Heinz Baby Food
Beech Nut Baby Food
Earth's Best
Gerber Organic
Organic Baby
Homemade Baby
Bohemian Baby
Happy Baby
TotPots
Mama Made
Evie Organic Foods
Plum Organics
Healthy Times
Bright Beginnings

If you do NOT make your own baby food, please give us the reasons. (check all that apply)
n / a 'can I make my own baby food.
I think the store bought food is as good as I could do at home.
I like to make my own baby food, but do not have the time.

If you make your own baby food, please give us the reasons why. (check all that apply)
I think fresh is best.
I like to choose my own ingredients.
I think a store bought baby food contains a lot sugars, starches, and fillings.
I do not like the store bought food is made to sit on the shelves of the store for 2 + yrs.
Purchased in grocery stores lacks variety.

Is price a factor when feeding your baby?
N "I want the best for my baby, no matter what.
Not really, 'I will pay more for better food.
Class of "Depends. Sometimes.
Yes "We're on a budget and can not afford to spend a lot of baby food.
Yes, "I do not believe in paying an amount for baby food.

Have you read the ingredient labels of baby food at the store?
n / a 'can I make my own baby food.
No
Yes, always
Yes, but only for baby food

If so, what are you looking for in a label?

On average, how much pay for food for babies (per bottle)?
$ 10 - $ 49
$ 50 - $ 99
$ 1.00 - $ 1.49
$ 1.50 - $ 1.99
$ 2.00 -- $ 2.49
$ 2.50 - $ 2.99
$ 3.00 »More

How much would pay for quality, freshly made organic baby food?
$ 10 - $ 49
$ 50 - $ 99
$ 1.00 - $ 1.49
$ 1.50 - $ 1.99
$ 2.00 - $ 2.49
$ 2.50 - $ 2.99
$ 3.00 'more

On average, how many jars of baby food you buy each week?
0-5
6.10
11-15
16-20
21-25
More

Restaurants

Before having a baby, how often you eat out per month?
3-5 times a month
1-2 times a month
Once every 2 months
Other

After having a baby, how often you eat out per month?
3-5 times a month
1-2 times a month
A once every 2 months
Other

Since having a baby, is "Kid-friendly (children's menu, high character, toys, etc), a key factor when choosing a restaurant?
Yes
No

It's more likely that a good restaurant often had healthy choices organic menu for your baby?
Yes
No

When dining at a restaurant .....?
Bring baby food along
Feeding your baby off your plate (mashing a bit more)
Order anything off the menu for the baby (then mashed up)
Other

Additional comments about dining out with your baby.

Parents who do own baby food?

I most of my own baby food, but I buy green beans and peas for the simple fact that I can not get enough soft in my food processor. I tried various tricks to read online, but I've still uneven and my baby used to eating that way. Any advice? Is difficult to find organic baby food really shaken, no preservatives or added extras to it. Im also really want to find a good way to done without problems because I could not breastfeed due to some problems I had at birth and I want to do this you can sort of make up for it, so any advice would be greatly appreciated.

Having tried to push through a strainer after food processing / mixing them?

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