Breakfast Cereal
Pee Wee's Big Adventure - Mr. T Cereal
A Brief History Of Cereals
Everyone has their own preference when it comes to breakfast cereals. Some people like theirs with warm milk, cold milk, yoghurt and some simply like it with just water. The less adventurous cereal connoisseurs may even decide to just have theirs dry. Alternative cereals such as oatmeal are served as porridge and others may be high in fibre and marketed as healthier cereal. Whatever cereal you prefer to have, the industry has always been very profitable with it's popularity growing steadily over the years.
Believe it or not, it was the vegetarian movement in the last quarter of the 19th century which spawned the first breakfast cereals. Around that time the main western breakfast was the ever popular eggs, bacon, sausage and beef. It was in fact in 1863 that the first packaged cereal was invented. Called Granula, the cereal consisted of heavy bran nuggets which needed soaking overnight before they could be eaten. It is unsurprising to find that they never caught on and an oat based cereal manufactured in Ohio eventually took the honours of being the first commercially successful cereal.
By the 1930s, the first puffed cereals started to appear on the market. Kix was the first and most popular cereal and around the mid 1920s adverts for cereals started to target children. The recipes were also changed in order to appeal to their younger audience, with the flour being refined in order to remove the fibre and sugar being added to improve the flavour. Around that time it was thought that fibre made digestion more difficult for children which is why the cereals of the day are radically different to those we see on our shelves today. As an example of this, in 1953 the Kellogg's company introduced a cereal called Sugar Smacks. This contained a staggering 56% sugar by weight. Such foodstuffs would be unheard of today, even in a society that eats as unhealthily as ours does. Different mascots for each cereal started to be introduced, such as the elves we see on boxes of Rice Crispies, and as television advertising became more popular characters such as Tony the Tiger started to appear.
The concept of the cereal box prize is about as old as the concept of cereals themselves, perhaps even older. Before breakfast cereals became very popular, prizes were given away in boxes of Cracker Jacks. By the 1950s and 1960s the toys given away were often action figures, puzzles or Matchbox style toy cars. As cereals evolved, so did the prizes that came packaged inside. By the 1990s and 2000s children were spoilt with the inclusion of cassette or even compact disc singles. It wasn't unusual to find a computer game being included as a prize. A clever marketing ploy included a toy which had to be collected as a series of many, which would further entice the consumer to buy yet more boxes of cereal in the hope of acquiring the entire collection. It is this appeal to the younger market that has seen children become the largest consumers of cereals by far.
![]() Nature's Path Organic Optimum Breakfast Cereal, Blueberry-Cinnamon, 14-Ounce Boxes (Pack of 6) List Price: Sale Price: $22.00 You save: $6.60 (23%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionChoose from our Optimum TM family of nutritionally sophisticated breakfast foods: high in protein, high in fiber, omega rich and low in fat. Best of all, they're USDA certified organic. Power up your day! A fun combo of crunchy strands and flakes loaded with flax, soy and blueberries. Features
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![]() Nature's Path Organic Smart Bran, Psyllium & Oatbran Cereal, 10.6-Ounce Boxes (Pack of 6) List Price: Sale Price: $22.00 You save: $6.60 (23%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionToasted little heart-healthy nuggets packed with an impressive 13 grams of organic fiber per serving, blended from Psyllium, oat bran, and wheat bran. Sugar and salt added with a light touch. Check out our SmartBran recipe pamphlet for more ways to add fiber to your diet. Features
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![]() Food For Life Ezekiel 4:9 Organic Sprouted Whole Grain Cereal, Original, 16-Ounce Boxes (Pack of 6) List Price: Sale Price: $24.98 You save: $10.06 (29%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionFood for Life Baking Company is a family-owned and operated specialty bakery with a passionate commitment to natural foods. Food for Life originated in Glendale, California, in the back of a small neighborhood natural foods store known as Foods For Life N Features
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![]() Quaker Breakfast Cookies Oatmeal Chocolate Chip, 6-Count Boxes (Pack of 6) Sale Price: $18.54 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionYour childhood dreams have come true, you can have a chocolate chip cookie for breakfast. Indulge responsibly with Quaker's Oatmeal Chocolate Chip Breakfast Cookies. Made with whole grain Quaker Oats and sprinkled with chocolate chips, Quaker Breakfast Cookies are a good source of iron, calcium and fiber. Your mouth will think it's a chocolate chip cookie, but your body will know better. Features
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![]() Country Choice Organic Multi Grain Hot Cereal, 18-Ounce Canister (Pack of 6) List Price: Sale Price: $16.06 You save: $4.82 (23%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionCountry Choice Organic Hot Cereal, Multigrain, 18-Ounce Canisters (Pack of 12) Features
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![]() The Breakfast Cereal Gourmet List Price: Sale Price: $5.98 You save: $8.97 (60%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionEver since the first bowl was poured more than a century ago, people the world over have craved cereal. The Breakfast Cereal Gourmet celebrates this morning meal pop culture icon, serving up over 30 original recipes that utilize the likes of Kix, Trix, Froot Loops, Frosted Flakes, Chex, and Cheerios as a primary ingredient. The 128 full-color pages are filled with images of vintage packaging and original advertising, mixed with little-known cereal facts, figures, anecdotes, and history-all packaged in a format to look like a cereal box. But at its core are the recipes. And Cap'n Crunch Crab Cakes, Lucky Charmed Utah Lamb, Shredded Shrimp (with Pineapple Mango Salsa), Mocha-Cocoa Towers, and Cinnamon Toast Ice Cream are among the delicious five-star offerings (many from noted chefs such as Rick Bayless, Gale Gand, and Sherry Yard), guaranteed to get even the most jaded foodie to think outside the box. Hoffman's previous cookbook, The Easy-Bake Oven Gourmet, topped 50,000 in sales, was featured on the Today show, CNN, and the Food Network, and was selected by USA TODAY as one of the "Top Ten Gift Books for the Holidays." Given that only milk and soda outrank cereal in terms of what Americans buy at the grocery store, The Breakfast Cereal Gourmet is sure to leave the shelves as fast as the cereal it celebrates. |
![]() Life Cereal Cinnamon, 15-Ounce Boxes (Pack of 6) Sale Price: $39.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionAttention Life Cereal lovers – there's room for two loves in your life. We've spiced up your favorite cereal with the lively taste of cinnamon. Enjoy the wholesome sweetness of Quaker Life Cereal – and cinnamon – made with whole grain Quaker Oats, and start your day off right. Features
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![]() Post Raisin Bran Cereal, 47-Ounce Boxes (Pack of 2) List Price: Sale Price: $14.77 You save: $8.27 (36%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionRaisin Bran is a wholesome cereal that the whole family will enjoy. Raisin Bran is made with whole grain wheat and wheat bran for great taste and each serving is an excellent source of whole grain, 22g per serving* and fiber, 8g per serving and provides 13 vitamins and minerals. Try Post Raisin Bran and you’ll see why it’s the better raisin bran. Made with 100% Sun-Maid California Raisins, Post Raisin Bran is where nutritious and delicious live in harmony. Features
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![]() Kellogg's Frosted Flakes of Corn Cereal, 23-Ounce Boxes (Pack of 4) List Price: Sale Price: $13.68 You save: $23.37 (63%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionKellogg's frosted flakes of corn cereal, 23-ounce boxes (pack of 4) features frosted, oven-toasted corn flakes that give kids a sweet, crispy start to their morning. Fortified with 10 essential vitamins and minerals, Frosted Flakes have no cholesterol, are fat-free and taste delicious. In fact, they’re gr-r-reat! At less than 50 cents a bowl, including milk, Kellogg’s breakfast cereal is still one of the best values in nutrition. Features
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![]() Quaker Oatmeal To Go Brown Sugar Cinnamon Oatmeal Squares, 6-Count Boxes (Pack of 6) Sale Price: $18.74 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionNow you can enjoy the same health benefits as a bowl of Quaker Instant Oatmeal in a convenient breakfast bar. With the delicious flavors of brown sugar and cinnamon baked right in, you would swear it was a treat. But with the goodness of whole grain Quaker Oats in every bar, this is one snack you can feel good about craving. Features
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